4 Marketing Tools Every Transitioning Teacher Needs to Know

Marketing is so much more than just Instagram posts and emails. Marketing requires communication and writing skills, some sales knowledge, keeping up with trends, experiments, data tracking, and so much more.

Today, I want to walk you through four of the most-used tools by EdTech marketing teams to promote their products, create brand awareness, and gather data. Every transitioning educator who wants to join a marketing team should be aware of these tools and their uses.

SEO and Web Marketing: Ahrefs

The one skill that is almost non-negotiable for marketing candidates: SEO, or Search Engine Optimization. You need to not only understand that it stands what it is but how to apply it effectively, create strategies, and adapt those strategies over time.

Ahrefs is by far the best SEO and web tool I’ve used. It gives great data for keyword research, backlink and broken link investigating, and site performance.

The Ahrefs team offers a training course that is fantastic for learning SEO and their tool - I can’t recommend this enough.

Email Marketing: HubSpot

There are so many email tools out there, so this varies greatly by company based on their needs and goals. HubSpot is a great tool for building beautiful emails, collecting contacts, creating forms, plus more for sales and product teams.

HubSpot also allows you to post and track social activity, but I personally prefer other tools for this.

This is a pretty loaded tool, so luckily, they’ve also created training courses in their program as well as courses on different marketing, sales, and product strategies.

Social Marketing: Hootsuite

Hootsuite is a very comprehensive tool for posting and tracking social activity and data. Here, you can create posts, schedule them in advance (this is HUGE, and thankfully more common in tools now), and collect performance data to see what content works best.

While this tracks your data, you should always track your data elsewhere in a very direct, goal-targeting way. I prefer using Google sheets for this where you can collect the metrics that matter most to you to see clearly over time.

I would recommend signing up for the Hootsuite certification course if you’re wanting to work with social media.

Online Quizzes and Forms: Typeform

Recently, my team and I decided we wanted to collect more emails, and the one method to do so that we were really excited to test out was a free quiz. We researched many different quiz platforms, but the one we landed on was Typeform.

It’s very user-friendly but complex enough to offer a very customized and robust quiz experience with personalized designs.

While every marketing team uses different tools and their goals or needs may not align with these specific tools, knowing their purpose and their existence can help you better understand the role of a marketing employee and the resources available to support you in your career.

If you would like to keep learning about tools you should know as a transitioning educator, I also created a post all about the more communication and workflow-oriented workplace tools transitioning educators should know.