I’m Carrie.

I’ve worked in the education industry for 26 years.

I specialize in executive stakeholder management and customer lifecycle strategy, helping organizations drive retention and revenue through community engagement and data-driven success playbooks.

EdTech & Career

eSpark Learning

Discovery Education

Defined Learning

Hilight

School Specialty

Right at School

University & K–12 Customer Success

I help EdTech teams build strong relationships with schools and campuses, from first conversations with leaders to long-term partnerships. I build retention playbooks, lifecycle journeys, and success metrics that keep customers renewing and growing.

Launch Strategy

A strong launch sets the partnership up for success. I design launch plans, onboarding, and success playbooks that drive fast adoption and lasting results. I design onboarding and training programs that get users activated, confident, and seeing results quickly.

Marketing That Builds Community

I create content, campaigns, and ambassador programs that grow awareness, boost activation, and turn users into your biggest fans.