What We’ve Learned from Social Media as a Small Business
Let’s have a candid chat about social media for small businesses. It’s no secret that it’s only gotten harder to grow on platforms such as Instagram and TikTok, but what else is happening in this online space?
I brought my Marketing Manager, Taylor, on to chat with me about everything we’ve learned firsthand. We share our highs and lows as well as our insights into what’s working for us on the platforms. If you’re a small business owner struggling with social media - here’s what you need to know about the marketing strategy that truly lifted my business off the ground a few years ago.
You’ll Learn:
The social media platform we’ve had the most success with
The social media platform we’ve seen the least success with
How I started my business on Instagram
Our advice for growing on social media in 2024 as a small business
A Look Into the Episode…
[00:19] Introducing my Marketing Manager, Taylor
[02:46] Which social platforms had the most impact on our bottom line
[05:31] Going viral on TikTok
[07:07] Strategizing our Instagram accounts for collaborative posting
[10:29] Using LinkedIn as a small business
[14:37] Which social platform we’ve struggled with the most
[15:30] Handling ups and downs as an entrepreneur
[17:31] Having a content focus
[18:00] Carrie and Taylor’s best advice for social media
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Links Mentioned in the Episode
Instagram | TikTok | YouTube | Amazon Storefront
Other Ways to Enjoy
Download on Apple Podcasts | Listen on Spotify
